“Jon, thanks for your energetic presentation at our annual BKD Partner’s conference. I believe you sent our folks home with some real enthusiasm. We appreciate the time you invested in learning our standards and values and incorporating those into your message. Many guest speakers say they will tailor their message, but don’t do a very good job of it. It was clear to me that you spent the extra time and effort to tailor your program to our culture, and that really helped your points resonate with BKDrs. That sets you apart.”